Make every email feel like it was written for one person.
Use recipient data to dynamically personalize emails at scale without manually editing every message.
Hi {{full_name}},
Your {{program_name}} application has been approved.
Company: {{company}}
Hi Aarav Shah,
Your Web Development application has been approved.
Company: Northwind Traders
Hi Meera Patel,
Your Digital Marketing application has been approved.
Company: Contoso Retail
How it works
From one template to every recipient
Five steps, and after the first send only the data changes.
- 01Step 1
Create a template
Write the email once, in the shape every recipient will receive.
- 02Step 2
Add variables
Put {{full_name}} wherever the content should change per person.
- 03Step 3
Connect a dataset
Upload a CSV, Excel or JSON file with one row per recipient.
- 04Step 4
Preview the result
Check how the template resolves against real rows before sending.
- 05Step 5
Send
Each recipient gets their own version, from your own account.
Variables are just your column names.
Wrap a name in double braces and it becomes a variable. It works in the subject line and anywhere in the body, so the whole message can change per recipient — not only the greeting.
{{full_name}}{{email}}{{company}}{{amount}}{{reference_number}}You map each variable to a column in your dataset, which means your spreadsheet keeps the headings it already has. A column called document_number can feed {{reference_number}} without renaming anything.
Mapping is saved per template, so one dataset can drive several different emails.
- full_name
{{full_name}} - email
{{email}} - company
{{company}} - amount
{{amount}} - document_number
{{reference_number}}
What if a row is missing a value?
Rows that cannot be sent as prepared are marked Blocked rather than sent with a gap in the middle of a sentence. Blocked means nothing was attempted and the fix is yours: correct the address, fill in the missing field, then prepare the campaign again.
That is deliberately separate from Failed, which means a send was attempted and the mail provider rejected it.
Use cases
Where personalized email earns its keep
Anywhere the message needs to reference something only that recipient would recognise.
- Invitations
- Customer communication
- Business outreach
- Notifications
- Personalized offers
- Event communication
Create your first personalized email
Write one template, connect a spreadsheet, and every recipient gets their own version.